Here’s everything you need to know about the major announcements made at this year’s Google Marketing live conference.
Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.
The keynote primarily focused on improvements to video ads, advancements in automation, and a preview of forward-looking technologies.
Here’s everything you need to know to get caught up with today’s announcements.
Video action campaigns and App campaigns are now rolling out on YouTube Shorts worldwide.
Later this year, product feeds will start showing up on YouTube Shorts, making video ads more shoppable.
Google is exploring ways to bring short video ads to Discover, which would fit in seamlessly with organic content.
Soon you’ll be able to utilize Display & Video 360 to create connected TV campaigns to reach affinity, in-market, and demographic audiences across YouTube and other ad-supported connected TV apps.
A series of updates to Performance Max campaigns are rolling out throughout the remainder of the year. They include:
Google is rolling out three new reports to the Insights Page over the coming months. They include:
Google is rolling out automatically created assets to responsive search ads later this year, which is designed to improve ad relevance.
This feature generates assets automatically based on content from landing pages and existing ad units.
Should you choose to opt-in, Google Ads will display the best performing combination of provided assets and automatically created assets.
All-new, mobile-first layouts will allow you to showcase your brand on full-screen vertical ad inventory.
In addition, Google is introducing scrollable ads and videos based on your product feed.
A new account-level Asset Library can be used to store all your digital creative assets. Soon you’ll have the option to create video ads using YouTube-optimized templates.
Google Ads’ Optimization Score is expanding to cover every campaign type within for advertisers around the world.
Google announced a series of advertising features that it says are designed to build “resilience for the future of marketing.”
Those features include:
Wrapping everything up, these were the major announcements from Google Marketing Live:
Source: Google Ads Help
Featured Image: Tada Images/Shutterstock
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Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, … [Read full bio]
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16 Announcements From Google Marketing Live 2022 – Search Engine Journal
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