October 19, 2021
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle notes the common pitfalls brands face when working on campaigns via creator agency partners. Below, in his own words, he demonstrates the careful approach it takes for these relationships to go smoothly.
Will Eagle is vp, strategy and marketing at Collab.
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Adweek is the leading source of news and insight serving the brand marketing ecosystem.
October 19, 2021
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