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Advertisers have reported a new Asset Library within Google Ads. “Asset Library, as it exists in Ads Creative Studio, is coming into Google Ads,” a Google spokesperson confirmed to Search Engine Land.
Tip of the hat to Brett Bodofsky for first bringing this to our attention.
The Asset Library may enable advertisers to improve their workflows. For example, you could upload an image and then reuse that image in different campaigns. Additionally, it can be used to make any Standard Rich Media creative dynamic by switching out images or videos while the campaign is live. The Asset Library can also be used to host dynamic assets and reference them from within your dynamic feed.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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