Agencies combine forces for holiday park company marketing strategy – Insider Media

Agencies combine forces for holiday park company marketing strategy – Insider Media

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In the June issue, Insider explores an emerging…
Agencies Scoop and Tempt have joined forces to bring forward a project for a holiday park company.
The two Manchester teams have come together to win a competitive pitch to implement a new marketing strategy and a brand refresh for Partington's Holiday Parks.
Based in Blackpool, the heritage holiday park company has seven parks across the UK, including The Lake District, North Yorkshire and the River Wyre. 
Established 78 years ago, the business specialises in holiday home ownership and family caravan Holidays.
Scoop & Tempt will work with the in-house team to future-proof the brand, with objectives to build up the customer base with a new generation of happy holidaymakers. Outcomes of the project will be to create an aligned strategy which will open up new marketing channels and further growth for the business. 
Pippa Nixon, director of Scoop, said: “We're super excited to be starting what we hope is a long term partnership with the team at Partington's Holiday Parks.
Beccy Gibson, founder and director of Tempt, said: “We're delighted to be partnering with the Scoop team on this project for Partington's Holiday Parks. We'll be devising and clarifying the next phase for the brand and we can't wait to see the impact that this will bring.
Acacia Cairns, marketing manager at Partington's, added: “Pippa and Beccy are an excellent duo and we are thrilled to be able to work so closely with them on such an exciting project this year.
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Ben Butler, Digital Staff Writer
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