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Apple hires Facebook ads manager, 'Chaos Monkeys' author Antonio Garcia Martinez – AppleInsider

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Apple has hired former Facebook ads product manager Antonio Garcia Martinez, a sign that the Cupertino tech giant is expanding its own advertising ambitions.
Garcia Martinez, who is also known for authoring the autobiography “Chaos Monkeys,” joined Apple in April as part of the company’s ad platforms product engineering team. He will be based in Cupertino, according to Business Insider.
Apple’s ad platforms team works on advertising technology within the App Store and in other locations across Apple’s ecosystem, including Apple News and the Stocks app.
Garcia Martinez worked at Facebook between 2011 and 2013, and became an influential figure on the company’s ad product team. He worked on ad targeting efforts and eventually became product manager of FBX, Facebook’s now defunct ad exchange.
The move is only the latest to suggest that Apple is working to expand its own advertising business. Apple recently added new ad slots to the App Store, and is working on allowing advertisers to promote their apps directly to users.
News of Apple’s advertising ambitions come shortly after the company launched a privacy feature in iOS 14.5 that requires all apps to ask for permission before tracking users. Facebook has been a vocal critic of the feature, and some advertising trade groups have lodged their own complaints about it.
Some industry watchers believe that the privacy feature could boost Apple’s own advertising business as advertisers look to other methods beyond traditional tracking. Bernstein analyst said in 2018 Apple’s App Store ads business could be a $2 billion endeavor by 2020.
Alongside Garcia Martinez, Apple also appears to be expanding the scope of its ads teams. As of Monday, May 10, Apple has about 50 open roles related to ad platforms. That includes one listing that suggests Apple is forming a new team focused on fighting fraudulent ad traffic.
It does appear that Apple is looking to be a different kind of advertising company than rivals like Facebook or Google. One job listing suggests that Apple is hiring engineers that could help it set standards for “effective advertising while protecting user privacy.”
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I wish Apple could create an ad platform that collects data on-device or “tokenizes” everything and encrypts everything.

For example,

instead of the creepy Google/Facebook model: “Maria lives at 123 E 1st street. Has 2 kids. Works at Food Grocery. Searched for ‘lung cancer’ yesterday. Is usually hungry after work at 6PM needs a pizza ad since her kids said they loved it while Google speaker was listening in.”

You’ll have the Apple model instead:
iPhone user [email protected]$gh(;:!$! Needs a pizza ad.

That randomized number changes every time. Apple knows nothing or very little and advertiser knows nothing ever. I’m not a software tech but that’s the best I can explain the idea.

Beats said:
I wish Apple could create an ad platform that collects data on-device or “tokenizes” everything and encrypts everything.

For example,

instead of the creepy Google/Facebook model: “Maria lives at 123 E 1st street. Has 2 kids. Works at Food Grocery. Searched for ‘lung cancer’ yesterday. Is usually hungry after work at 6PM needs a pizza ad since her kids said they loved it while Google speaker was listening in.”

You’ll have the Apple model instead:
iPhone user [email protected]$gh(;:!$! Needs a pizza ad.

That randomized number changes every time. Apple knows nothing or very little and advertiser knows nothing ever. I’m not a software tech but that’s the best I can explain the idea.

…and without the tracking, how do you expect the system to know that you “need a pizza ad”?

…and without the tracking, how do you expect the system to know that you “need a pizza ad”?

Next up: Putin as advisor…….

A quote that some might find useful in judging his character: https://twitter.com/__apf__/status/1392116593467871236

Beats said:
I wish Apple could create an ad platform that collects data on-device or “tokenizes” everything and encrypts everything.

For example,

instead of the creepy Google/Facebook model: “Maria lives at 123 E 1st street. Has 2 kids. Works at Food Grocery. Searched for ‘lung cancer’ yesterday. Is usually hungry after work at 6PM needs a pizza ad since her kids said they loved it while Google speaker was listening in.”

You’ll have the Apple model instead:
iPhone user [email protected]$gh(;:!$! Needs a pizza ad.

That randomized number changes every time. Apple knows nothing or very little and advertiser knows nothing ever. 

I’m not a software tech but that’s the best I can explain the idea.

You apparently don’t understand how targeted advertising works.

Also, Apple did create an ad platform, it was called iAd and was a spectacular failure.

Also, FTFA:  “Apple is hiring engineers that could help it set standards for ‘effective advertising while protecting user privacy.'”

You apparently don’t understand how targeted advertising works.

Also, Apple did create an ad platform, it was called iAd and was a spectacular failure.

Also, FTFA:  “Apple is hiring engineers that could help it set standards for ‘effective advertising while protecting user privacy.'”
South Korea fined Google 207.4 billion won (US$177 million) on Tuesday for leveraging its dominant power in the smartphone market to stunt development of competing operating systems.
Apple on Thursday announced an agreement in a lawsuit brought by U.S. developers against the company over its App Store practices, with terms including the institution of a $100 million Apple Small Developer Assistance Fund and more open communication between developers and customers regarding alternative payment methods.
Apple CEO Tim Cook received more than 5 million shares of company stock this week, with the executive cashing out the entire award to come away with about $355 million.

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South Korea fined Google 207.4 billion won (US$177 million) on Tuesday for leveraging its dominant power in the smartphone market to stunt development of competing operating systems.
Apple on Thursday announced an agreement in a lawsuit brought by U.S. developers against the company over its App Store practices, with terms including the institution of a $100 million Apple Small Developer Assistance Fund and more open communication between developers and customers regarding alternative payment methods.
Apple CEO Tim Cook received more than 5 million shares of company stock this week, with the executive cashing out the entire award to come away with about $355 million.
This year, perhaps more than any other year, there are significant differences between the mass-market iPhone 13 and the high-end iPhone 13 Pro. Here are all the differences between the pair.
We've spent the last day or two testing out some of its best new features of iPhone 13 Pro that users will enjoy — and some that aren't quite ready for prime time.
After years of fairly disappointing routine upgrades, the iPad mini finally got some love from Apple's engineers. We go hands on with Apple's most compact, but surprisingly powerful little tablet.
We finally have our hands on the new iPhone 13 Pro Max, the top tier of the iPhone 13 fiefdom. Yet, this year it somehow seems a little less remarkable as it no longer contains any wholly unique features to itself.
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