NEW YORK (PRWEB) November 07, 2022
Nearly 70% of consumers might sit out this season’s biggest holiday shopping day according to a new Black Friday survey conducted by PissedConsumer.com. That includes 7% of those surveyed who previously shopped on Black Friday.
While the ongoing pandemic had minimal impact on planned shopping decisions at the time of the survey, inflation was cited by 8% of respondents as a reason they won’t shop this Black Friday.
The survey also showed a slight preference for Cyber Monday deals over Black Friday sales, showing more spread-out holiday shopping could also partly explain the shift in expected buying habits.
"Online reviews are expected to have a big impact on Black Friday shopping," said Michael Podolsky, CEO of PissedConsumer.com. "Our survey shows 85% of shoppers intend to read online reviews before making their Black Friday purchases, with 82% saying negative reviews impact their buying decisions. In addition, to review sites like PissedConsumer.com, shoppers plan to check reviews on search engines, major retail sites, company websites, and social media."
Here are more findings from the PissedConsumer.com 2022 Black Friday survey:
To access more results from this PissedConsumer.com Black Friday survey, you can visit https://www.pissedconsumer.com/blog/wp-content/uploads/pdfs/14902.pdf.
PissedConsumer.com surveyed over 500 U.S. consumers about past and planned Black Friday shopping habits and expectations. The survey was conducted online from October 5-19, 2022. The survey sample heavily featured senior shoppers with nearly 48% aged 65 or older.
PissedConsumer.com is an online review platform that helps consumers be heard and shows brands the signals to improve their customer service and business development processes. The site’s 4 million monthly users have shared more than 2.9 million consumer reviews. Visitors can also research over 90 thousand companies, products, and services before making purchasing decisions. Business solutions are also available to help companies protect reputations by responding to, and resolving, problems reported in consumer complaints.
For more information about these survey results and how shoppers plan to approach the 2022 Black Friday shopping period, please check the Black Friday survey or contact Joanna Simpson.
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