Brand Development – Unlock Your Authentic Brand
Your brand is perhaps your firm’s most valuable asset and if true then developing a stronger brand is your most important task. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. Branding is a marketing technique that has been successfully used in the commercial sector for years to sell products and services. The brand is the idea or promise made to the consumer to distinguish the product or service from its competition.
And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market. Nurturing your brand is crucial for the continuing success or survival of your business. No matter how big or famous your company is, or what you’re selling, the secret is to keep making people want to buy from you, rather than someone else. If you aren’t moving forward you’re standing still, so you need to keep growing and reinventing yourself to remain relevant.
Why do you need a brand development strategy?
- To build awareness. New products or news can help you win people’s attention. Because people are fickle and attention is precious.
- To increase penetration. A distinctive brand will help you win more of the market you are in by constantly winning new customers and it can also help you enter new markets.
- To improve consumer loyalty. How do you make people keep coming back for more because your brand feels right to them.
- To grow volume – Getting people to buy more, more often, equals more sales.
- To launch new products or services more easily. The stronger your brand, the more confidence people will have in it and the more likely they will be to follow you into new sectors.
Branding and SEO FAQs
What is brand development
Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers.
What are the 4 branding strategies?
The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.
What Strategies help Build a Global Brand
• Understand customer behaviour.
• Position yourself properly.
• Know how your brand translates.
• Think broadly.
• Find good partners
What does a branding agency do?
Their primary focus is to help create, develop, maintain and improve brands. Creative, design and communication may also fall under their overarching banner, but their main focus will be on brand strategy by either developing or refreshing brands.
Why is SEO important for brands?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand's visibility online.
Our brand development process will give your business the following:
Establish a strong brand identity. We help you figure out who you are to ensure your brand is consistent and engaging—so there is no disconnect between your brand promise and what your customers experience.
Create a powerful and distinctive brand. Express your brand through dynamic visual expression - logo, graphics, website and brand narrative - positioning statement, messaging, content development.
Develop brand loyalty. Leverage your brand to attract customers, build loyal brand advocates and increase sales.