Search Engine Optimisation SEO - Ireland

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Marketing and Optimisation


Conversion Rate Optimisation

What is Conversion rate optimisation – CRO

Conversion rate optimisation – CRO is the process of optimising your search ads.

Landing pages and website design to raise your conversion rate Be that filling out a form, becoming customers, or otherwise.

How is Conversion rate Optimisation measured?

CRO can calculated by dividing your number of conversions.
By your number of visitors and multiplying that number by 100 to get the percentage.

What is the difference between SEO and CRO?

CRO focuses on improving the conversions on your website.
This action leads to more lead or sales
Whilst SEO, or search engine optimisation, focuses on getting your page listed on search engine results to gain organic traffic and other benefits

How does CRO benefit your business?

CRO, has become one of the top pursuits for marketers everywhere.

Boosting conversion rates can have a huge impact on your bottom line because there are tons of benefits for CRO…

But before you can pursue a CRO strategy, you need to understand exactly what it is, how it works and how to test it.

There’s plenty of testing involved in true CRO, so you’re in for the long haul.

Don’t let that scare you because. Dedicating yourself to CRO can make your business more profitable and your marketing strategy a success …

Plus, once you start the process, you might find that you can’t stop. It’s engaging because you get to watch your metrics improve over time.