Top SEO Boss

Create Your First Marketing Strategy With These 6 Questions – Entrepreneur

Create Your First Marketing Strategy With These 6 Questions – Entrepreneur

Signing out of account, Standby…
You’ve got something great to share with the world, but how do you get customers to pay for it? Start here.
can be complex, with dozens of campaigns across numerous channels feeding your bigger strategy. But it should be simple at first. In fact, a mistake I often see from startups and entrepreneurs — that I also made for years — is trying to do too many things too soon.
Your first marketing strategy should clarify the people you’re to, the places you’ll find them and the practices you’ll use to connect with them. This six-question framework helps you do just that:
You’ve got to know who you’re marketing to before you can do it well. “Anyone” is not an ideal customer. You need a type. If you’re stumped trying to figure out who that specific someone is, ask yourself these questions:
Who is my favorite customer to work with?
Who is my easiest customer to work with?
Who is most likely to want this product or service?
Who is willing to pay for this?
Where’s the overlap? That’s likely your ideal customer — the type of person you should be searching high and low for. If you think you have multiple “ideal customers,” focus on one to begin with. This clarity is crucial.
Related: 5 Steps Every 1-Person Sales and Marketing Team Should Follow
You know who you’re serving, but what are you serving them? It’s easy to start with your product in mind — i.e., “my software helps them do xyz” — but dig deeper, and start from the customer’s view.
What challenge do they have in their daily life? What problem do they have to overcome to grow their business, save or reduce stress? You aren’t selling a product or service so much as you’re selling a vehicle to take them where they want to go. Find out the destination, and make sure your marketing efforts demonstrate how you’ll help customers get there. You’ll get there faster by proactively talking to customers about it.
You need to be where your customers are, both physically and digitally. What online forums are they involved in? What events do they attend? Do they commute to an office or work from home? What newsletters or other media do they pay attention to?
Spend your time in these places, build relationships, and invest in marketing here. Create content (blogs, graphics, videos, text posts, etc.) specifically for those places to show your ideal customer how you can solve their problems. Most of this can be done organically — for free or with minimum budget.
When are your ideal customers willing to give you their attention (or when are you able to grab it)? This could be a time of day, like when they watch the morning news or pick their kids up from school. It could be a time of year, like when they do annual planning or attend a conference.
These are opportunities for you to be present, to share your marketing message and start sales conversations. For example, you might run a commercial during the morning news or a radio ad mid-afternoon. You might send emails towards the end of their fiscal year or sponsor a conference you know they’re attending.
You don’t have to be everywhere with your target audience all the time, but pick one or a few places that you can reasonably manage and become a fixture.
Related: 7 Free Steps to Market Your Bootstrapped Startup
There will always be competition, but a common mistake is trying to compete on price. There are no winners here — someone can always undercut you. It is helpful if you cost less, but there should be some other reason for people to work with you. You solve their problem in a unique way, you’re easier to work with, you have a valuable feature others don’t, etc.
Customers tend to prioritize convenience, relationships, clarity or ease-of-use, and uniqueness. Find something within that realm to stand out from competitors, and lean into it. Bring it up in sales conversations. Weave it through your marketing messaging.
Now that you know everything about your ideal customer, it’s time to turn them into qualified sales opportunities. You need:
An opportunity for your ideal customer to interact with you
A sales pitch
An easy next step, or call-to-action
An opportunity could be a search, a post they made on social media asking for recommendations, a conference you’re both attending or a reason you have to cold pitch them.
Your sales pitch is essentially “We help this type of person solve this problem with this kind of product or service.” That’s about all you need, but you need it everywhere — website copy, emails, social media, trade show displays, ads, etc.
An easy next step can be a link to learn more, a meeting request form, a keyword to text to get more info. Just make it a low lift, and only ask for one thing at a time.
Related: 5 Steps to Create Successful Marketing Campaigns
Put all of this together, and you’ve got a great first marketing strategy to position yourself properly in your market and to create sales opportunities. This framework works best when you’re regularly re-evaluating your answers to each question — not every day, but perhaps once a quarter.
Talk to customers ongoing. Learn more about them, their problems and how you can support them. These details will inform your answers to the questions above and help you create a stronger marketing strategy. Remember: You can’t do everything. Get the basics right in the beginning, and the rest will follow.
Kale Was a Garnish Before This Creative Genius Made It Famous. Here’s How She Did It — and What She’s Planning Next.
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
Improving Yourself Takes 9.6 Minutes of Work Each Day
Meet the Women Behind Some of McDonald’s Most Iconic (and Essential) Ingredients — and How They’re Setting New Standards
Remote Work Shouldn’t Be Up for Debate
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.
Chris Mayfield
Emily Rella
Krista Mashore
Subscribe to our Newsletter
The latest news, articles, and resources sent to your inbox.
I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith.
Read our privacy policy for more information.
Copyright © 2022 Entrepreneur Media, Inc. All rights reserved.

Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media Inc.
Successfully copied link

source

How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 

Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
Fully Managed WordPress Hosting
FOOTER POST

logo- - Globe Boss

Get in touch

Globe Boss

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345