Share
Facebook
YouTube
Tweet
Twitter
LinkedIn
WARC, in association with the MMA, has released ‘State of the Industry 2022: Modern Marketing in EMEA’, an annual report providing a current snapshot into how brands, agencies, media owners and tech vendors in the region are driving growth. The report also looks at the challenges of current trends and future opportunities and offers takeaways for marketers, agencies and media owners for the challenges arising from current trends and highlights future opportunities.
The pandemic has resulted in improved digital marketing capabilities. But driving growth in the digital age brings new complexities and marketing needs. Skills and measurement are key gaps for nearly half of advertisers, while some are already preparing for the arrival of Web3.
The annual study is based on an online survey, conducted by WARC in association with MMA EMEA, with more than 700 marketing professionals taking part – a mix of client-side, agency, media owner and technology vendor marketers. The survey was carried across EMEA in May and June 2022.
State of the Industry 2022: Modern marketing in EMEA highlights the following key insights:
Summing up, Paul Stringer, Managing Editor, WARC, said, “As a result of the pandemic, we observe a general improvement in organisations’ digital capabilities. However, measurement and skills’ gaps are clear areas of concern for the industry. It is also interesting to observe marketing professionals say they are preparing for the advancement of Web3, which promises to open up new creative and commercial opportunities for brands.”
Chris Babayode, MD, MMA EMEA, commented, “In these challenging times, it is particularly gratifying to be able to provide insights and science backed truths as to how and where the marketing community can drive their future growth. One significant takeaway we found was that data is a key building-block in digital marketing strategies and is being leveraged widely to drive improvements in marketing.”
News in the domain of Advertising, Marketing, Media and Business of Entertainment
News in the domain of Advertising, Marketing, Media and Business of Entertainment
Terms & Conditions
Privacy Policy
About Us
Contact Us
Copyright © 2016 – Adgully.com | Contactus
Data is a key building-block in digital marketing strategies: WARC report – Adgully
How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
