Digital marketing is basically the part of marketing that uses digital technologies like mobile phones, computers, and other digital media and channels to advertise various products and services to consumers. It helps businesses in getting new customers and establishing a strong brand image. These days, many people are making their purchases online, which is why it becomes imperative for businesses to have a strong digital presence on the Internet. This is because there are more buyers who prefer online shopping, than people who prefer going to brick-and-mortar stores.
As an experienced professional, Usman Ghani’s expertise in the SEO space puts him above the competition. By prioritising effective keywords and staying up-to-date with new developments in the field, the work Ghani provides yields top-notch results. In his work, Ghani shares the latest and greatest SEO knowledge with his clients and helps them incorporate it into their marketing initiatives. In addition, Ghani shares how to be a successful entrepreneur by correctly executing the potential of SEO marketing.
Ghani considers himself a self-made entrepreneur and has a command over not just SEO, but SEM as well. Due to the globalisation of the economy, Ghani has been hired by companies around the world. This widespread reach of his services proves that he’s an in-demand professional. The principles of SEO are the same around the world, making it an ever-expanding field with plenty of potential.
Ghani had always hoped to run his own business and be his own boss. He holds a degree in software engineering, with a proven track record of working as an SEO influencer and entrepreneur in the field of digital marketing.
Ghani belongs to the beautiful city Pakpattan and mastered his techniques like social media strategist and influencer by practicing at greelance gigs and learning from each successive project. During his brief stint as a freelance internet marketer and a digital marketing influencer, he helped many e-commerce brands scale up and boost their ROI by attracting relevant audiences via paid and free campaigns. Now, he runs his social media agency via which he provides numerous social media marketing services to his local and global clients.
Ghani says, “When a person identifies his or her passion for something, it is often easier to find ways to make money doing it. Lifestyle changes can be difficult for some people, especially if they have had a certain lifestyle for years and want to change. It can take some time to get used to a new lifestyle. However, if an entrepreneur identifies a niche in a field and works hard at developing the business model to fit the lifestyle, then it can be possible to make money doing it. It takes determination and patience to make money in a new area, but the results can be great if an entrepreneur keeps at it. There are also a number of tools available that can help an aspiring entrepreneur determine if a lifestyle change is right for them.”
Due to Ghani’s incredible work, he has ranked more than 500 businesses on the first page of Google. To some that may not seem like a big deal. However, it takes people and professionals in the industry to realise what a near-impossible task Ghani has been able to execute. Furthermore, he is also a ‘top rated’ seller on Fiverr and Upwork. Ghani has worked with numerous top-notch clients and companies.
While Ghani has been widely successful in the area of marketing, it hasn’t been without challenges. The world of entrepreneurship can be cutthroat, and the SEO industry is widely expanding to welcome new professionals. This can rapidly increase the competition, a challenge to Ghani in his journey to becoming professional success. But he has overcome all risks and his consistency has helped make him a successful SEO and SEM expert.
Ghani has learnt a lot from overcoming these challenges and is open about sharing his advice with others aspiring to join the field. While giving advice to newcomers in the industry, Ghani tells them to ensure that they choose to focus their skills on a particular area. This way they won’t spread themselves too thin and can dedicate more time and expertise to the clients they work with. Ghani also mentions that people need to be able to learn from their failures and work hard on being consistent. According to him, if you can follow these rules you will surely have success.
Usman Ghani is an author, investor, serial entrepreneur, and SEO expert. With a couple of successful companies operating on his expertise, his experience and knowledge is being used by countless people over the globe to chase their goals.
Social media handles of Usman Ghani
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)
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