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Globe Boss
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Search Engine Marketing


Smarter Search Engine Marketing

Search Engine Marketing is the act of showcasing a business utilizing paid ads that show up on (or SERPs).

Globe Boss – SEO Ireland has a range of activities all centred around making your website more visible when someone uses a search engine…


SEM Strategies


If someone is looking for your business on the internet, it is vital your website appears in the search engines’ results pages (SERPs)…or it will never deliver the value to your business that today’s economy demands.

Firms bid on keywords that online users of Google and Bing enter when looking for services. Which gives the business the opportunity for their ads to appear on results for queries.

These ads, often known by the term pay-per-click ads, come in different of styles. Some are small text-based ads, whereas others such as product listing ads (PLAS) are more visual.

SEM offers firms the chance to put their ads in front of customers. Who are ready to buy at the precise moment they’re ready to make a sale.

No other advertising medium can do this, which is why search engine marketing is so effective, and such a powerful way to grow your business…

SEO Ireland @ Globe Boss offers an integrated and holistic approach to search engine marketing… Which looks at the bigger picture to exceed businesses requirements.

The two main disciplines of SEM are search engine optimisation (SEO) and pay-per-click (PPC)…  

While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy…




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