eBay is set to open the doors to a physical store in LA from which it will sell some of the “most exclusive and coveted sneaker styles” for up to 70% off today’s market price.
Named Wear ‘Em Out Store, the store will launch at the end of May and will also reward shoppers with lower prices if they wear their purchases “out the door”.
The online giant said the store will feature a selection of the season’s most popular styles, including new releases that would normally only be available at deadstock prices.
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eBay general manager of Sneakers Garry Thaniel said: “Most people can identify with that feeling of getting a new pair of shoes that you love so much, you just HAVE to wear them out of the store. The Wear ‘Em Out Store celebrates a love of sneakers, while acknowledging that sneakerheads are often balancing what they wear with what they keep in the box. eBay is the place to find every style and every price, and now we’re offering an incentive to lace up the most coveted sneakers of the summer.”
The company has also enlisted Migos rapper Offset to help curate the Wear ‘Em Out Store’s offering.
Offset said: “For sneaker collectors like me who lay awake at night trying to decide if you’re going to wear your new kicks, eBay’s Wear ‘Em Out Store makes light of something that haunts the entire sneaker community and gives people a new way to access the shoes they want for summer.”
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