What is the best email marketing product in 2021?
Email Marketing - With the rise of social media and other online channels, some people have abandoned marketing in favor of newer marketing strategies.
Marketing emails continues to be one of the simplest and most effective methods of marketing your business online.
When you send out an email campaign not every recipient will open it.
To expect them to do so would be totally unrealistic..
But you are guaranteed that at least 80% would respond.
How would this help my Business?
- Save money
By going digital you’ll avoid printing, paper, envelopes, mail handling and postage costs.
- Brand recognition
Get your brand image and name in front of your audience more often by including your logo, tagline, color palette, and brand graphics in the template design of your email communications.
- Reach your target market
Marketing emails helps you stay in touch with your audience on a regular basis, keeping you top of their thoughts when it comes to similar products or services that you offer.
- Educate your current clients
Your email newsletter is a great place to keep your clients up to date with what’s news in your business. By sharing what you are working on and what is going on, you can also keep them informed of your products and services…
- New opportunities
Publishing an email newsletter can help you generate new opportunities such as strategic partnerships, joint ventures and many more. All it takes is the right person to see your message at the right time
- Create new income
You can use your email newsletter to recommend as an affiliate, products, programs, and services you have used yourself or truly believe in and earn commissions on any sales made from your referrals. Once your list grows quite large.
- Expand your Network
Marketing helps you grow your network and build your list by allowing you to capture the email address through a website opt-in box. By entering their name and email, visitors give you permission to market to them by email and make offers to them by email.
Email Marketing Services
Why use direct mail? Well, there are more benefits than one. Statistics suggest that direct mail recipients bought 35% more products and spent 37% more as compared to people who didn’t receive direct mail.
Hence, the ROI is apparently positive and much more than the ROI generated through digital marketing.
Is It a waste of time
No it isn't a waste of time because with e marketing one can through opt for various communication strategies such Commercial; Loyalty; Informational; Location.
When you have an email list it’s likely one of the only things in your marketing mix that you have full control over. Relying solely on social networks like Facebook, Twitter and LinkedIn puts you at the mercy of their decisions, forcing you into chaos every time they make a change that affects your strategy.
Visitors coming to your website and engaging your content is great but if you don’t get information from them, how do you know who they are and how can you follow up? A strategic marketing plan will turn those faceless visitors into leads you can actually communicate with.
Strategies that Generate Sales
Get Personal – With limits
Create Great Subject Lines. …
Keep it Short and Visual.
Send Mobile Friendly Emails.
Segment Your Subscribers.
Re engage with Inactive Customers.