Football Deepens Links With NFT Market – Forbes

Football Deepens Links With NFT Market – Forbes

The Forbes Advisor editorial team is independent and objective. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive payment from the companies that advertise on the Forbes Advisor site. This comes from two main sources.
First, we provide paid placements to advertisers to present their offers. The payments we receive for those placements affects how and where advertisers’ offers appear on the site. This site does not include all companies or products available within the market.
Second, we also include links to advertisers’ offers in some of our articles. These “affiliate links” may generate income for our site when you click on them. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impact any of the editorial content on Forbes Advisor.
While we work hard to provide accurate and up to date information that we think you will find relevant, Forbes Advisor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.
The comparison service on our site is provided by Runpath Regulated Services Limited on a non-advised basis. Forbes Advisor has selected Runpath Regulated Services Limited to compare a wide range of loans in a way designed to be the most helpful to the widest variety of readers.
The Forbes Advisor editorial team is independent and objective. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive payment from the companies that advertise on the Forbes Advisor site. This comes from two main sources.
First, we provide paid placements to advertisers to present their offers. The payments we receive for those placements affects how and where advertisers’ offers appear on the site. This site does not include all companies or products available within the market.
Second, we also include links to advertisers’ offers in some of our articles. These “affiliate links” may generate income for our site when you click on them. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impact any of the editorial content on Forbes Advisor.
While we work hard to provide accurate and up to date information that we think you will find relevant, Forbes Advisor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof.
The comparison service on our site is provided by Runpath Regulated Services Limited on a non-advised basis. Forbes Advisor has selected Runpath Regulated Services Limited to compare a wide range of loans in a way designed to be the most helpful to the widest variety of readers.
Polish football team Legia Warsaw has partnered with sports and entertainment agency Capital Block to explore how to market Non-Fungible Tokens (NFTs) to its fan base.
The club, which finished last season in 16th place in Poland’s Ekstraklasa league, said it will “provide a brand-new way for clubs to engage with fans”.
Capital Block, which has also agreed to sponsor the club, said the NFT market is currently significantly untapped by football clubs in Europe.
It added that the reason for this “is because football clubs are struggling with firstly understanding the NFT landscape… and secondly, overcoming the challenge of how to make NFTs relevant to fans”.
Tim Mangnall, CEO of Capital Block, said: “NFTs have the potential to be the most powerful fan engagement tool available to sports clubs. Every club around the world needs to have an NFT strategy in place for the long term.”
Mangnall (left) is pictured above with Legia Warsaw’s commercial director, Pawel Kokosza.
NFTs – which have their roots in the art world – are digital collectibles often featuring images and videos that can be traded. Built-in coding proves unique ownership in each digital asset.
They have become increasingly common in commercial relationships between the cryptocurrency industry and the sporting world in recent years.
The idea is that NFTs help fans get closer to their favourite teams with promises of behind-the-scenes access and the chance to trade sporting memorabilia.
Last summer, for example, the Italian football club Juventus created an NFT of a three-dimensional, high-definition replica of the team’s home shirt for the 2021/22 season paying tribute to some of its most famous players.
Associate Editor at Forbes Advisor UK, Andrew Michael is a multiple award-winning financial journalist and editor with a special interest in investment and the stock market. His work has appeared in numerous titles including the Financial Times, The Times, the Mail on Sunday and Shares magazine. Find him on Twitter @moneyandmedia.

source

How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 

Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.

Contact Us

Globe Boss Digital Marketing Agency

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345