TRENDING TODAY
Looking into the future of your business is not always the easiest of tasks. In such a changing and dynamic sector, it is difficult to draw conclusions about what awaits us, and every advertiser who wants to survive in today’s competitive environment is in pursuit of one thing – reaching customers at the right time, on the right channel, with the right message.
To get a clearer picture of what the future of digital marketing holds and what effect this may have on your e-commerce or marketing agency, we have compiled a number of predictions from 14 marketing experts working at some of the best digital marketing agencies in Europe including Tandem Up, Dentsu, Arena Media, Bluebird and Artefact.
Topics for you to dive into include everything from the expectations of personalization being the protagonist of PPC Campaigns, to staying ahead of the trend of AR real shopping experiences.
Discover in detail how PPC, marketplaces, and social commerce are evolving in the next few years and uncover tips that will help you improve your marketing actions to engage with your audience.
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Channable is the ultimate feed management and PPC tool for online marketing agencies and advertisers. This all-in-one solution, praised for its intuitive usability and technical support, enables users to create and optimize feeds for platforms worldwide (e.g. shopping comparison, affiliates, display, etc.) by using comprehensive business rules. In addition, the tool offers features to list products on marketplaces (plus order syncing) and a PPC tool. The latter consists of two features: creating dynamic text ads (Google and Bing) and Shopping campaigns. Last but not least, there’s a Google Analytics connection to tweak strategies based on performance. These features enable the user to manage all feed management in one single tool. The pricing is based on imported items, projects, and exports. No contracts. Only monthly flexibility, and transparency.
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