Albertsons pilots Pinterest’s LiveRamp-supported clean room
Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities. source
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SEO Management
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M&M’s unites female spokescandies to celebrate women bucking convention
Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial. source
Nielsen’s cross-platform measurement product sets launch date
Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences. source
H&M centers on sustainability for Roblox activation
The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards. source
Neutrogena, Nourished use AI to craft customizable 3D printed gummies
SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to custom curate vegan, sugar-free gummies. source
Martha Stewart uses Tito’s vodka around the house for ‘DIY January’
In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants. …
App installs continue to grow despite digital slowdown, report finds
In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022. source
Social media top beneficiary as economy forces ad budgets to shift
Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. source
8 times celebrities showed they still have marketing star power in 2022
Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson. source
