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Google’s various ad platforms are suffering yet another reporting outage with serious delays to the Google Ads console, Google AdSense reporting, Google Analytics dashboards, and other platforms are impacted as well.
Confirmed. Google has confirmed the issues this morning, which we believe started at around 3 am ET on Tuesday, July 19th, based on the complaints we have seen from the search marketing industry. Google wrote “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but may not have access to the most recent data.”
Ginny Marvin, the Google Ads Liaison, also posted about this on Twitter:
There's an ongoing issue causing reporting delays in Google ads products and Google Analytics. We're working to address the issue. Please see the dashboard for updates: https://t.co/F19BfFj8h7
What is impacted? It seems that many Google Ads platforms are impacted, including:
Here is the current incident report at the time of reporting this:
Again. Yes, again. We reported about similar issues this past Friday. Google resolved those issues several hours later but new or existing issues have come up again this morning.
Why we care. As Nicole wrote on Friday, incorrect reporting gives way to incorrect adjustments, optimization, and changes. Check your ads dashboard. If your numbers look incorrect, you may want to hold off on making any big changes until the issue has been resolved.
Resolved. The issues listed above are now all resolved as of the following morning. Here is an update from Google:
The issue with Google ads products & Google Analytics is resolved. There were reporting delays, but ads continued to serve & the performance data is now available. Advertisers using Smart Bidding should not apply data exclusions.
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