Google Ads Editor Updates: Lead Form Extensions, Hotel Ads & More – Search Engine Journal

Google Ads Editor Updates: Lead Form Extensions, Hotel Ads & More – Search Engine Journal

Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know!
Google Ads released Google Ads Editor 1.7 with new features including easier downloads, audio ads, and more!
Users can improve download speeds by opting to select only certain parts of campaigns to download.
Now, instead of choosing the specific campaigns that advertisers plan to work on, they can select just the specific parts of those campaigns that they plan to work on.
Previously only accessible through the UI, lead form extensions were released in 2019 allowing users to append a lead form to their ads so that prospects could complete the form without ever leaving the SERP.  Since their initial release, users could only create or edit lead form extensions within the UI.
Users can now download, edit, and create lead form extensions within Google Ads Editor. Lead Form Extensions.
leadform extensions google ads editor
Similarly, YouTube Audio Ads, which were released in 2020, were previously only available to set up directly within the UI. Now audio ads can be set up through Google Ads Editor.
youtube audio ads - google ads editor
Users can now use Google Ads Editor to manage Hotel Ads, which are feed-based ads that help hotel advertisers promote prices and availabilities of their properties on any given day.
Since 2018, Hotel Ads have been available but only accessible to work on through the Google Ads UI.
hotel ads google ad editor
Google also now supports additional recommendation types, including:
Google Ads Editor is a tool that allows advertisers to make changes in bulk, making it easy to make optimizations and edits across multiple keywords, ads, ad groups and/or campaigns, easily and seamlessly. With Google Ads Editor, changes are made offline before being pushed live. Making adjustments offline allows advertisers better control and visibility into changes before pushing them live.
Advertisers can download the latest version of Google Ads Editor, here.
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Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small[Read full bio]
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