Google is notifying advertisers that AdWords Express has joined the Google Ads platform.
AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns.
Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses.
Now, Smart campaigns still have all the same benefits as AdWords Express campaigns, but with improved features.
Google highlights the following benefits:
Key features available in Smart campaigns include:
Google notes that it is open to feedback on Smart campaigns, which may help shape future updates.
Advertisers can share feedback using the ‘Leave feedback’ option, accessed by clicking the 3-dot icon in the upper right-hand side of your account.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Google AdWords Express is Now Part of Google Ads – Search Engine Journal
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