Google AdWords Express is Now Part of Google Ads – Search Engine Journal

Google AdWords Express is Now Part of Google Ads – Search Engine Journal

Google is notifying advertisers that AdWords Express has joined the Google Ads platform.
AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns.
Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses.
Now, Smart campaigns still have all the same benefits as AdWords Express campaigns, but with improved features.
Google highlights the following benefits:
Key features available in Smart campaigns include:
Google notes that it is open to feedback on Smart campaigns, which may help shape future updates.
Advertisers can share feedback using the ‘Leave feedback’ option, accessed by clicking the 3-dot icon in the upper right-hand side of your account.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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