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Alphabet-owned Google dominates online mapping, selling its services to other companies or platforms and using location and navigation capabilities to enhance its other offerings, including online advertising.
In the emerging retail paradigm where consumer experience is king, the metaverse represents the next level of digital shopping experiences, not just for physical products but also virtual ones. As the metaverse ecosystem develops, it is expected that the user base will both expand across cohorts, as well as spend more time on it, socializing, learning, working, and entertaining themselves.
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