Google rolls out Search Ads 360 integration for Google Analytics 4 – Search Engine Land

Google rolls out Search Ads 360 integration for Google Analytics 4 – Search Engine Land

Search Engine Land » Platforms » Google » Google Ads » Google rolls out Search Ads 360 integration for Google Analytics 4
Google has launched a Search Ads 360 integration for Google Analytics 4 (GA4), the company announced Monday.
Why we care. Integrating Search Ads 360 data into GA4 enables advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. They’ll also be able to see cross-channel attribution data in their Model comparison and Conversion paths reports.
Contextualizing data can enable better decision-making and more efficient campaigns. This integration may also help advertisers save time that might otherwise be spent flipping between GA4 and Search Ads 360.
Data sharing between Analytics and Search Ads 360. Linking your GA4 property to your Search Ads 360 advertiser allows:
How to link GA4 and Search Ads 360. Advertisers using the new Search Ads 360 can follow the procedures below to link GA4.
Note: Those not using the new Search Ads 360 will still have to follow the procedure above, in addition to opening their Search Ads 360 interface and creating a link from their Advertiser to their GA4 property in order to also export conversions.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Related Stories
New on Search Engine Land
About The Author
Related Topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
Start Training Now: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
5 Ways to Make Customer Experiences Drive Conversions & Revenue
Your Guide to Creating Consistent Experiences Across Multiple Websites
5 Ways to Improve your Content Workflows and Strategy in 2023
Enterprise Digital Events Platforms: A Marketer’s Guide
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
The Ultimate Reputation Management Guide for Financial Services
Receive daily search news and analysis.
Topics
Our Events
About
Follow Us
© 2022 Third Door Media, Inc. All rights reserved.

source

How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 
Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
Fully Managed WordPress Hosting
FOOTER POST

footer

Get in touch

Globe Boss

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345