Growth Hacks: Cazoo on the importance of nailing the marketing mix – Marketing Week

Growth Hacks: Cazoo on the importance of nailing the marketing mix – Marketing Week

On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
Cazoo Metro Wrap
In the space of just two years startup Cazoo has delivered 20,000 used cars to UK consumers, listed on the New York Stock Exchange and seen revenue rise 300%, putting it on track to reach $1bn (£723m) in revenues in 2021.

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This should have been a big weekend on social for Cazoo, with two of the teams it sponsors playing each other in the Premier League. However, its CEO says brands have a “responsibility to the wider community” to do the right thing.
Aiming to disrupt the way the UK buys used cars, Cazoo has embarked on a ambitious plan to take the business from startup to household name.
Motorway’s first CMO Lloyd Page talks about his ambitions to drive brand growth using his marketing experience from established brands such as John Lewis, MoneySuperMarket and Virgin Media.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need to talk up marketing’s value to the story behind Channel 4’s ‘Superhumans’ success, it’s been a busy week. Here is my take.
Customers of Bier Company were tricked into signing up for a monthly subscription with an email stating they had won “free beer for life”. now accounts for 15% of sales, while owner Walgreen Boots Alliance says the strategic review it launched of the overall business is “progressing well”.  
With fierce competition and pressures of inflation, this year has already seen a number of significant moves in the video streaming sector – from ad-funded models to platform launches. With so much noise, who is best positioned to win?
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