How Leaders Are Investing In Artificial Intelligence To Improve Public Relations – Forbes

How Leaders Are Investing In Artificial Intelligence To Improve Public Relations – Forbes

How Leaders Are Investing In Artificial Intelligence To Improve Public Relations
While many companies invest all their marketing dollars in digital marketing, leaders in the public relations (PR) space claim they can achieve similar or better results combining public relations with artificial intelligence. Artificial intelligence (AI) and other advanced technologies have penetrated every aspect of life. In a survey of 6000 consumers, 33 percent responded that they think they use AI technology; in reality, 77 percent were using AI.
Public relations is often an integral part of companies, big or small. But traditionally, most PR operations rely on humans. For instance, press releases, memos, and other written communication are done by PR specialists, either inside the company or hired through an agency.
AI is now making strides in the PR industry, with many impressive tools in the market utilizing AI to improve PR capabilities for PR agencies and businesses alike. Still, PR has a long way to go toward fully embracing AI.
Here are five ways AI can benefit and change PR:
AI’s capabilities to transcribe speech can come in handy for PR teams immensely. This technology can be a big time saver because there’s a lot of use of audio speech in PR, from transcribing interviews to writing about podcasts.
PR agents can record interviews and speeches and transcribe them using AI-based tools. With natural language processing (NLP) technology, such tools may be able to not only transcribe audio but also translate it without losing context.
Perhaps the biggest benefit AI can offer PR is to identify and recommend contacts from media to pitch. In the State of PR 2021 report, 34 percent of PR professionals said that finding journalists is their biggest challenge. It’s time-consuming, and often unsuccessful.
Valentin Saitarli, CEO and co-founder of the AI-powered public relations platform
“With data analysis and language processing capabilities, AI can find and recommend contacts that are perhaps more likely to respond to PR pitches,” says Valentin Saitarli, CEO and co-founder of the AI-powered public relations platform Artificial intelligence can handle these mundane and arguably more challenging tasks, freeing up time for other important PR tasks.
Also, by selecting journalists and media personalities relevant to the company’s niche/industry, it increases the likelihood of your pitches being picked up.
Big data is transforming different industries by culling huge amounts of data for actionable insights from huge amounts of data. But data analytics doesn’t just stop at contact recommendations. It can also further predict granular details about those contacts so PR pros can make better decisions about what to pitch and to whom.
Predictive data analysis can also help identify trends in PR and their likely success rate. This can help tweak PR strategy and pursue contacts most likely to help you achieve your goals.
AI’s natural language generation capabilities have come a long way. In 2016, the Washington Post experimented with an AI tool to cover the Rio Olympics. In 2020, the first AI-written press release was distributed.
With this technology, companies can use AI bots to write press releases and other materials for PR. As these tools learn more, they can sound more natural and relevant.
AI Fact-Checking
Fact-checking is arguably the most important task in publishing news. Because of the amount of data it processes, AI can back all of its claims with facts.
The next step in AI, particularly robotics, is human emotion recognition. This application can have positive consequences for PR. By recognizing emotions and sentiments, PR tools can assess what to say or write and how to handle a situation.
With language processing and facial expression recognition, AI tools may be able to register how the public or media responds to a brand’s image.
Saitarli says “AI is truly revolutionary for public relations, which is why we created PRAI. It’s an AI-powered platform designed for small and medium-sized businesses to take autonomy of their PR processes.”
Companies can use the power of AI to do most of the work in-house and generate publicity for their brands.
It is often difficult to measure the ROI of a PR campaign, because visibility and authority tend to be unquantifiable. One of the benefits of using software-based PR outreach, however, is in its ability to provide campaign metrics that help quantify campaign success.


How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 
Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
Fully Managed WordPress Hosting


Get in touch

Globe Boss

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345