How to Do an SEO Audit: The Ultimate Checklist – Search Engine Journal

How to Do an SEO Audit: The Ultimate Checklist – Search Engine Journal

The journey of a thousand optimizations typically begins with a single step – the SEO audit.
For most SEO professionals, an in-depth SEO audit is Step #1 after signing a new client or going in-house at a new company.
You have to know where you are to get to where you want to be.
That’s where the SEO audit comes into play.
Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about.
That means maximizing your visibility in the search results of Google and other search engines is essential.
An SEO audit is your roadmap for how you’ll eventually get there.
An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong.
Do you know the most important areas of a website you should be assessing?
Is your SEO audit as thorough as it could be?
Well, we’re here to help you get the higher rankings, traffic, and conversions you desire.
The Ultimate SEO Audit Checklist – authored exclusively for Search Engine Journal by SEO expert Brian Harnish – is a comprehensive list of all the important items that should be included in your SEO audit.
An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search.
An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong.
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