How To Think Intelligently About Social Media Strategy In 2022 – Forbes

How To Think Intelligently About Social Media Strategy In 2022 – Forbes

Thinking about your next social campaign will build your brand.
Without social media, your company will find it difficult to thrive. Times have changed, gone are the days when you could simply rely on word of mouth, or place an advertisement in your local newspaper. Today, if you don’t have an online presence, you are seriously hindering your progress.
According to Search Engine Watch, 71% of consumers base their buying decisions on what they’ve seen on social media. So if you haven’t got it right, you’re missing out on a huge slice of the pie! Neither is it acceptable just having a profile on social media, you’ve got to engage with your audience. That means finding out what your customers want to see and delivering it to them. Basically, you’ve got to be strategic. If you’re struggling to keep up to speed in this age of social media, here are some tips on how to think intelligently about your social media strategy in 2022.
Study Your Target Audience
Before you do anything, study your target audience to find out exactly what they want from you. Start by deconstructing your market by considering the following factors:

Additionally, use psychographics to communicate with your audience.
“Customer Care through social media is one of the only marketing initiatives that both acquires AND retains customers. If you use social listening start tagging your incoming inquiries with ‘acquisition’ or ‘retention’ so you can start to quantify the breakdown of these asks to the C-Suite and prove the value of organic social media,” details Brooke B. Sellas, founder and CEO of B Squared Media.
Demographics tell you who your customers are, and psychographics reveal why your customers purchase your products and services. You’ll find out about their behavior, lifestyles, hobbies, values, attitudes and personalities.
“A social media strategy allows us to create content proactively, but you also need a plan to be reactive. Twitter is still one of the best ways to stay in-the-know on real-time trending topics to help inform your next move — whether that’s an idea for a post, a stance on a headline, or choosing to go silent,” suggests Brianne Fleming, marketing consultant and communications instructor at the University of Florida.
Once you have this information, you can tailor your social media posts to better meet the needs of your target audience.
Create A Thoughtful Budget
As mentioned, the majority of consumers make their buying decisions based on what they see on social media. Which means you can’t afford to post random, and irrelevant content and expect to get anywhere. A lot of small businesses attempt to run their social media profiles without the help of an expert, and they can fail quickly. Don’t be that company who believes it’s a waste of money to pay people who know what they’re doing to run their social media pages. As the old saying goes, “you’ve got to spend money to make money.”
Study The Platforms
If you’re a small business and don’t yet have the capital to pay a social media expert, you will need to educate yourself about the different platforms. Whether you plan on using Instagram. Facebook, Twitter or LinkedIn, it is essential that you know what content works on each platform. Although they are all social media sites, they are all unique in their own right. Here’s why:

Find Out What’s Trending
Regardless of the industry you’re in, there are always going to be trending topics. These topics are referred to as ‘trending’ because a lot of people in your niche are interested in them. Therefore, an effective way to keep your audience engaged, or attract a new audience is to post about trending topics.
“A trend that is emerging (and is very successful) is tapping into cultural moments and creating entertaining and personal content everyone wants to share. Ryan Reynolds and his team at Maximum Effort have done this with their work, especially with Kraft Macaroni and Cheese (promoting The Adam Project) and with British Airways (with American Aviation Gin),” offers Karen Freberg, Professor of Strategic Communication at the University of Louisville.
You can use resources such as Trendwatching, Google Trends and BuzzSumo to inform you about the performance, analytics and insights of the trending topics you’re interested in.
Collaborate With Other Brands
Brand collaboration is one of the savviest marketing strategies of the 21st century, and the fastest way to grow your brand. It’s a win-win situation for all parties, because you’re both being exposed to a new audience. A brand collaboration typically involves creating something exclusive and unique for a campaign.
One of the most effective things you can do in 2022 is invest in your social media strategy. A strong online presence coupled with engaging content will not only boost the reputation and credibility of your company and brand, it will eventually increase your bottom line.


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