How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition – Search Engine Journal

How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition – Search Engine Journal

Learn how to create a well-coordinated brief that lets you connect your teams, elevate your content program, and outperform your competitors.
Does aligning SEO goals with multiple teams and departments feel like herding cats?
To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide their input.
Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content?
It’s time to try the perfect SEO brief.
On June 22, I moderated a webinar with Ajay Rama, CEO of Alps.ai. He demonstrated how to create a well-coordinated brief that seamlessly connects your teams, elevates your content program, and outperforms your competitors.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
As you scale, these creating content can become more challenging.
Many companies have difficulty staying on track, resulting in deteriorating content quality.
What’s needed then?
A content brief is a solution to addressing scaling challenges.
[Create the perfect content brief] Instantly access the webinar →
In reality, very few companies use content briefs.
Even when they use it, it isn’t comprehensive, high-level enough, or doesn’t provide the benefits an organization needs.
A well-structured brief can elevate your overall content performance.
Three steps address each aspect of the core pillars that make a solid piece of content.
[Discover the 3 core pillars of content creation] Instantly access the webinar →
Research the keyword landscape for your topic before you start writing. You’ll need to understand what queries people are typing into search engines.
Once you know this, you can finalize keywords with which you should optimize your content.
First, create a list of keywords for which you would like this page ranked.
[See examples of each] Instantly access the webinar →
The next step is creating quality content.
Competitive research can help you build quality content. You can achieve this by knowing:
Aim for at least seven pages of comprehensive research.
Know the elements of how you plan to communicate your content to the search engines.
This can be achieved through:
[Dive deeper into each step] Instantly access the webinar →
Here’s what your content brief should look like.
Structured research will allow your team to focus on creative aspects of content creation without wasting time on operational details.
Here’s the presentation:

Learn how relevant content can increase your visibility and traffic for a winning SEO performance.
Join us for insider tips to prioritize relevancy for your digital PR and link building campaigns.
Image Credits
Featured Image: Paulo Bobita/Search Engine Journal
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked …
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