Inconsistency is a Content Marketing Poison, But It Doesn't Have to Be – Entrepreneur

Inconsistency is a Content Marketing Poison, But It Doesn't Have to Be – Entrepreneur

Signing out of account, Standby…
It’s one of the most nefarious and least acknowledged reasons for failure. So what can you do about it?
You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off?
There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of the most nefarious culprits is also one of the least acknowledged: inconsistency.
Why is inconsistency such a content marketing poison and what can your business do about it?
We all know that content marketing is valuable. If used properly, your content can be an engine for developing a better brand reputation, more visibility and even better customer relationships. How does inconsistency get in your way?
Related: Here’s How to Improve Your Business’s Content Marketing
Content consistency comes in many forms. What exactly do we mean when we refer to inconsistency in a content marketing campaign?
We’re referring to inconsistency across a variety of different areas, including:
Related: What Makes Copy Persuasive
Fortunately, there are some easy things you can do to correct your content marketing inconsistencies and develop a better strategy overall.
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