Infographic: The History of Video Advertising on YouTube – The Atlantic

Infographic: The History of Video Advertising on YouTube – The Atlantic

Ever since buying YouTube for $1.65 billion in October 2006, Google has been struggling with how to monetize all of the video being uploaded (now, over a 60-day period, YouTube brings in more video than the three biggest U.S. networks have created over the past 60 years). On the Web, most people rely on two big methods for paying the bills: subscriptions/paywalls and display advertising. Video, because it’s so much different than text or anything else that people are currently creating, offers new possibilities. Nobody has demonstrated that more than YouTube, which has incorporated pre-roll video advertising, brand partner programs, promoted content and more.
This new infographic from Mashable walks us through the past six years — since YouTube’s launch in 2005 — showing just how quickly the site has grown and when the various monetization efforts were launched.
Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:
Check out more Infographics on the Technology Channel.

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