Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account – Talking Influence

Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account – Talking Influence

[Talking Influence]
Talking Trends in Influencer Marketing
Instagram will now let advertisers create Instagram ad campaigns without having to link to a Facebook Page. However, this is only available to brands and creators that have not previously promoted posts.
“You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page,” said Instagram in its statement.
For the first time, advertisers will be able to run their ad campaigns and track performance on Instagram directly instead of having to connect a profile to Facebook Ad Manager.
If you’ve already promoted posts on Instagram, you’ve most likely already linked your Instagram and Facebook accounts and won’t have the option to disconnect the Instagram profile from the Facebook Page but will still be able to run ads.
To promote your Instagram Post, go to your profile, tap the post you would like to promote and click Promote. Then, fill in the details of the promotion by setting things like destination, audience, budget and duration before tapping Create Promotion. The promotion will then be reviewed to ensure it meets the ad policies.
Instagram outlined that this option is currently only available to new advertisers in the US and Turkey.
After Facebook spent years integrating Instagram and Facebook to ensure that promotions are run through a centralised platform, this new announcement is contrary to what they have been working towards. AdWeek noted that a coalition of civil rights groups in the US called on major advertisers to suspend their Facebook ad spend in July in order to send out a message that the platform’s lack of action is not good enough. Therefore, perhaps Facebook made the decision to ensure Instagram doesn’t miss out by association if advertisers decide to take a stance on its policies.
However, Instagram told AdWeek that the change has been in the pipeline for months.
Joele is the Senior Marketing Manager, UK at Billion Dollar Boy.View all posts by Joele Forrester
This doesn’t seem to work. When you tap on “promote,” it forces you sign in to Facebook before it moves to create the ad. Even if you aren’t linked to a Facebook page, running the ad still requires having a Facebook account. It’s frustrating to those folks who have deleted their Facebook.
I’m hitting the same problem and I’ve reported it 4 times. It’s so frustrating
I have been facing it several times and reported to IG but none of solved. Frustating
A whole lie
Same problem for one of my business Accounts…it is mega frustrating !
I am in DIRE need of a solution …anyone with any bright ideas …pls share …..
I have promoted one post on Instagram without ad manager but I don’t know what to do next because I forgot to login with Facebook and post is currently promoted but I don’t know what results is going to come because in the insight section I am not able to see any updates if anyone can help me please suggest me what to do next
[Talking Influence]
Talking Trends in Influencer Marketing


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