Keyword Planner

The Keyword Planner is a powerful tool provided by Google Ads that helps advertisers research keywords for their campaigns. It allows users to find new keyword ideas, see search volume trends, and estimate the performance of selected keywords.

Additionally, the Keyword Planner provides insights into keyword competition, suggested bid amounts, and potential reach based on targeting settings. By leveraging this tool, advertisers can make informed decisions about which keywords to target, helping to optimize their advertising campaigns for better results and