LDC-backed Croud strengthens brand offering with acquisition of Born Social – LDC – LDC

LDC-backed Croud strengthens brand offering with acquisition of Born Social – LDC – LDC

Backing ambition
Croud, the award winning, global digital marketing agency working with some of the world’s leading brands, today announces the acquisition of Born Social, the global social media agency.
This transaction marks Croud’s third acquisition in 12 months. With the support of its private equity partner LDC, it continues to build its group of global businesses. This follows the acquisition of luxury digital marketing agency VERB Brands in November 2021, and data and analytics company impakt Advisors in December. The transaction takes Croud group’s annual revenues to more than £50m in its latest financial year, a record for the group.
Founded in 2012, Born Social provides specialist strategy, creative, media, management and influencer services to social-first brands such as Nando’s, Guinness and Primark, as well as brand new client wins this year including Uber, Seedlip and Jägermeister. In September this year Born Social received B-Corp certification – one of very few agencies with this accolade.
Born Social’s social and brand advertising expertise will bolster Croud’s existing social and creative offering, providing new and existing clients with the best-in-class services across the entire digital ecosystem. In addition, Born Social’s proprietary measurement and effectiveness tool, Caliper, will complement Croud’s growing data solutions offering by helping clients better articulate the value social media provides for their business, going beyond surface measures like followers, engagement and ROAS.
The business is owned and run by the six-strong leadership team, led by CEO Ben Tyson and COO Charlotte Hamill. Born Social will continue trading under its brand name but now ‘powered by Croud’, and the leadership team will stay on in their current capacity, to run the business. Last year, Ben Tyson was recognised as a One to Watch in LDC’s Top 50 Most Ambitious Business Leaders Awards, supported by The Times.
With the addition of Born Social’s UK and European workforce, Croud’s global footprint now exceeds 450 people, spanning across the UK, the US, Europe and MENA.
Both businesses operate remote-working models, with Born Social’s European workforce completely remote and Croud’s global freelance network of 2,500+ digital experts.
Leading mid-market private equity firm LDC invested in Croud in 2019 to support the management team’s plans to expand internationally, invest in its proprietary technology and services, and explore complementary acquisitions. The private equity investor is actively working with the management to explore more acquisitive opportunities that support its international expansion plans.
David Andrews, Partner at LDC, added: “Croud’s acquisition of Born Social adds market-leading social, creative and influencer services to enhance its offering as a leading digital marketing agency. Luke and the team at Croud have quickly established the Croud group as a leading global digital agency. We are looking forward to supporting Born Social’s continued growth plan, leveraging Croud’s infrastructure and Croudie network, along with the future expansion of the Croud Group.”
Croud: Global growth plans
If you’d like to know more about what a partnership with LDC could look like, please complete this form and we’ll get in touch.
LDC (Managers) Ltd.
One Vine Street
London W1J 0AH
United Kingdom
Registered in England and Wales no. 2495714.
Authorised and regulated by the Financial Conduct Authority no. 147964.
Part of Lloyds Banking Group.
Copyright © 2022 LDC (Managers) Ltd
Website by Mr B & Friends


How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 
Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
Fully Managed WordPress Hosting


Get in touch

Globe Boss

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345