LinkedIn announces Business Manager – Search Engine Land

LinkedIn announces Business Manager – Search Engine Land

Search Engine Land » PPC » Paid Social » LinkedIn announces Business Manager
LinkedIn today announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts and business pages. 
A centralized platform. Business Manager will aim to simplify how marketers keep track of their accounts by offering their Campaign Manager and Pages options easily visible from a central location. Here’s what else LinkedIn Business Manager offers:
What LinkedIn is saying. “We built Business Manager with you, our B2B customers, in mind to help you maximize efficiencies, so you can create and execute engaging campaigns that cut through a crowded market with no added cost. Early test customers, like GroupM Canada, Merkle B2B, VMware and Xero, saw immediate value from the platform, and we’re excited to make LinkedIn Business Manager publicly available to marketers across the globe in the coming weeks.” That’s according to Gyanda Sachdeva, LinkedIn’s VP of product management.
Launch date. There is no word on when the new Business Manager platform will launch. In a blog post, Sachdeva mentions only “launching in the coming weeks” but gives no exact date. 
First impression of the dashboard. It looks clean and easy to use. But with most new platforms and features, it’s likely to be filled with hidden tools, bugs, and UX design flaws. We’ll keep a close eye on it after it launches.
Read the announcement. You can read the full announcement here.
Why we care. I’ve worked on several LinkedIn ad accounts and pages and the only thing I have to ask LinkedIn is “what took so long?” I avoided managing LinkedIn clients for years because of the unnecessarily cumbersome platform that had been passed off as the LinkedIn ads manager. This announcement elicits a frustrated but relieved “finally!” response that I’m sure many other marketing professionals share. Especially those that work on Google, Facebook, or literally any other marketing management platform with a Business Manager dashboard.
Related Stories
New on Search Engine Land
About The Author
Related Topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
September 29-30, 2022: SMX Advanced Europe
November 15-16, 2022: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
5 Ways to Improve your Content Workflows and Strategy in 2023
How AI Unlocks Value from your Single Source of Data Truth
Go Down the Content Rabbit Hole to Jumpstart Your SEO
Enterprise Digital Events Platforms: A Marketer’s Guide
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
The Complete Guide to First-Party Data
Receive daily search news and analysis.
Topics
Our Events
About
Follow Us
© 2022 Third Door Media, Inc. All rights reserved.

source

How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 
Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
Fully Managed WordPress Hosting
FOOTER POST

footer

Get in touch

Globe Boss

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345