Marketer’s Cheat Sheet: How To Maximise Your Mobile Marketing – B&T

Marketer’s Cheat Sheet: How To Maximise Your Mobile Marketing – B&T

Returning member?
Sign in
Within the different elements and layers of a marketing strategy, one segment that often receives the least attention is mobile marketing – but in 2022, it’s something you simply cannot ignore.
It’s a curious case that marketers would choose to put such little significance in a portion of the marketing world that carries such weight. Data from Statista showed that 73 per cent of retail e-commerce takes place on mobile, making it far and away the most common way that users interact with sales and marketing.
Despite this, many marketers focus on a single method of mobile marketing, or will consider it in a single context rather than a complex entity rife with possibility. Some choose to only use SMS or push notifications; others will use it purely as either a top- or bottom-of-the-funnel solution.
In a world where everyone has a smartphone in their hands, why wouldn’t you make it a priority to market your product directly using the power of mobile?
If you’re a marketer looking to maximise the potential of your mobile marketing strategy – or you’ve just gotten this far into the article and feel motivated by the energy – then thankfully, there’s a solution.
Acoustic, a digital marketing solution that specializes in creating personalized, multi-channel engagement, has laid out the path to a successful mobile marketing plan. Consider this your cheat sheet to mastering mobile marketing and getting the information you want into the hands of your audience!

Firstly, it’s important to know the best methods of utilising mobile marketing. SMS and mobile push are perhaps the most well-versed among marketers, but the option that feels underrepresented is WhatsApp. WhatsApp has a current average of 2 billion active monthly users, putting it top of the pile ahead of alternatives such as WeChat and Facebook Messenger and making it a fantastic option for marketers.
Then there’s the question of methodology. Given how many brands have only a limited consideration for their mobile marketing plans, it’s important to know the best path to success in this field – so what’s the best route?
The applications of a good mobile marketing plan can be seen in a wide swathe of industries. Travel and hospitality? Let your customers see last-minute deals on aeroplanes and hotels. Finance? Give your users alerts when their balance is low, or when trading options are available. Education? Help students track social events and assignment results.
So, there you have it – a helpful guide to getting your mobile marketing plan off the ground. Looking for some more in-depth assistance?
Download the full report from Acoustic today.
Bank of Queensland (BOQ) and its internal creative agency The Inside Job have launched their latest home loan campaign, showcasing BOQ’s above-and-beyond service and support to all customers in their home buying and refinancing journeys. Melody Townsend, general manager retail marketing of BOQ Group commented: “Whether you’re currently planning on buying your first home or […]
Brand extension agency Asembl has partnered Streets up with Australia’s favourite ‘budgie smuggler’ brand, Budgy Smuggler for a nostalgic summer swimwear collection. Launching at Budgy Smugglers’ New South Wales retail store in Bondi on Friday 7 October and available online from Monday 10 October, the collection features the iconic imagery of all-time Streets classics Paddle […]
NOVA Entertainment has announced the launch of a new co-marketing campaign with Amazon Alexa, designed to educate audiences on the ease and accessibility of NOVA’s content through Alexa-enabled devices, starting from 4 October. NOVA Entertainment will partner with Amazon Alexa to showcase the ease of accessing NOVA’s full audio offering across radio, streaming and podcasts […]
SCA today announced that it has entered into an agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms. AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s […]
Kim Kardashian has been fined $AU1.5 million for spruiking crypto security on Instagram without making it clear it was a paid advertisement. The U.S Securities and Exchange Commission (SEC) is an independent agency that cracks down on influencers that fail to abide by legal standards. Basically, it fined Kardashian and Kardashian has also agreed not to […]
Kayo Sports has launched a new brand campaign ahead of this year’s ICC Men’s T20 Cricket World Cup via Special, featuring international cricket star David Warner, familiar voice Brett Lee and one unfortunate Kayo-less cricket fan who gambled on catching the action… and lost. The campaign debuted during the NRL Grand Final with the spot, […]
Oaks Hotels, Resorts & Suites has launched a new brand communications platform “Happy folks choose Oaks”, with an integrated campaign, curated by MASH. Oaks, which operates more than 60 hotels, resorts and serviced suites across Australia, New Zealand, the United Arab Emirates, India and Qatar, provides a home away from home for both corporate travellers […]
While my editor is off today mourning the results as an Eels supporter. I’m here recapping the concert. I mean game.
Are you looking for a reason to have a cathartic cry? But your Adele CD is too scratched up to play. Look no further.
Grimshaw is rumoured to be already booking cruises, googling gardening and considering getting an ancestry account
Coldplay push to make touring more sustainable but draw the line at catching public transport to shows.
Nothing says I’ve sold my soul to capitalism and I love chicken quite like rocking some Red Rooster merch.
B&T HR forced to explain to staff that a worthy cause isn’t supporting your local pub via ordering schooners.
Honeycomb’s office is now more jam-packed than a Sunday roast plate at a slightly derro pub.
Cricket Australia is rumoured to be cracking out a new packet of Arnott’s cream favourites to celebrate!
Surprisingly measuring your carbon footprint has nothing to do with the actual size of your foot.
Further proof microwave meals aren’t just what your Dad serves you during a trial separation from Mum.
Rival hosts taking cheap potshots at one another once again proving one of the few highlights of breakfast television.
Are you the office “I do everything around here/this place would be nothing without me”? Rejoice in Kyle’s choice words.
SBS’s The Cultural Atlas expands to include religion, confirms commitment to trains, great train journeys & railways.
Thursday again confirmed its reputation for being a slow night for the networks. Slower again now the footy’s finished.
One of the great ironies of eating a McDonald’s Happy Meal is that you feel anything but.
by B&T Magazine
Seven announces management changes at 7plus, as hunt continues for whomever scratched Kurt’s Beemer in staff carpark.
The AFR’s annual most powerful list has arrived and already a livid ScoMo is on the phone to editors.
In its defence, B&T’s editor would be long dead from scurvy if not for the lemon in his gin and tonics.
Sunrise viewers tuning in for the Cash Cow ended up with an impromptu live rescue this morning.
What we all want to know is, why hasn’t Optus wheeled out ‘teflon’ Gladys to assuage the marauding hordes?
This doesn’t answer B&T’s demands for a radio station to play AC/DC’s Thunderstuck on constant repeat, but it’s close.
Has wokedom all but kyboshed your annual Melbourne Cup staff piss-up? Ready the sweep tickets on this news.
Is your love life an unfolding disaster? At least the potential for 15 minutes of TV stardom remains inextricably high.
Get set to bust a move with this all-singing, all-dancing number! Just a warning to the over-40s to watch their backs.
by B&T Magazine
Extra-large condoms aren’t solely for impromptu water bombs or novelty hand puppets, but microphone protectors too!
by B&T Magazine
The Block confirms its invincibility, as Scott Cam set to publish two decades’ worth of Logies acceptance speeches.
IKEA downsizes with hip new Melbourne outlet. Furniture still remains infuriating pain in the arse to assemble, however.
by B&T Magazine
Finally we can laugh at the Optus leak! Unless your account’s been drained & a stranger’s travelling on your passport.
Special staff alarmed by crackling, groaning & crunching noises as trophy cabinet continues to buckle under the weight.
© 2022 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)
Never miss a story again. Sign up for B&T’s daily newsletter now.

source

How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 

Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.

Contact Us

Globe Boss Digital Marketing Agency

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345