Marketing

In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022. source

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.  source

Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson. source

As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights.  source

Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report. source

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index. …

Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month. source

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.  source

The revenue-sharing musical lenses point to how Snapchat is pinning its future on helping creators monetize AR. source

Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.” source

The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited. source

Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi. source

An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality. source

The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles. source

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern. source

The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations. source

AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions. source