Meta sees itself as dwarfed by 'Giant Tech' Apple – ETBrandEquity

Meta sees itself as dwarfed by 'Giant Tech' Apple – ETBrandEquity

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Apple last year introduced a data privacy option on its hugely popular iPhones that prevents Meta and other online data collectors getting user tracking information they previously relied upon to target advertising.
The Within case is part of a more aggressive stance by the FTC following its 2020 antitrust lawsuit against Facebook seeking remedies that could include a forced spinoff of Instagram and WhatsApp, or a restructuring of the company. The FTC is arguing that, were it not for the Within acquisition, Meta would have developed its own dedicated VR fitness up, entering this nascent market with its own product as a new competitor – and Within would have remained in independent player in the market.
Two developers going by the name ‘Mysk’ claimed last month that Apple was tracking users’ every tap on the App Store, with no way of disabling the function.
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