What is off page SEO and What can it do for my Business
Off Page SEO Techniques
There are several factors that influence your off-page SEO rankings. While each one is tackled with different technique – they share the same goal of building the trust and reputation of your website from the outside.
Some ways to build backlinks:
Creating awesome content that people want to link to because it is valuable.
Social media shares of your content that ultimately generate links.
Outreach e-mails to influencers in your industry that ultimately link to you.
Guest blogging on sites related to yours. These guest posts will have links back to your site.
On Page vs Off page SEO
There are several factors that influence your off-page SEO rankings. While each one is tackled with different strategies, they share an overarching goal of building the trust and reputation of your website from the outside.
- Inbound links
- Social media marketing
- Guest blogging and guest posting
- Unlinked brand mentions
- Influencer marketing
What is a backlink?
A backlink often referred to as a link is a mention of your website on an external website. A backlink represents a vote of confidence from one site to another. In essence, backlinks to your website are a signal to Google that others vouch for your content.
What Pages Should You Build Backlinks To
What pages should you build backlinks to a backlink can help improve the visibility of a webpage in Google. As a result, you're going to want to build backlinks to all of the pages on your website that you would like more visibility for. Simply put, build backlinks to the pages you want to rank.
Dofollow vs Nofollow
Do-follow versus no-follow links When a page gets an inbound link, which is a hyperlink pointing to that page. The page gets a small SEO boost. Think of the link as a point. The more links you have, the more points you have. Google takes note of these points and counts how many pages a link has and from what sites.
SEO on site off site
On-site SEO is what you do to your website to make it easy for the search engines to find. Off-site SEO includes the things you do outside of your site, besides advertising. This helps make you easy to find by these same search engines.
It’s not about choosing between on or off-page SEO, a bit like having to choose between a foundation or a roof for your house. On-page and off site SEO work together to improve your search engine rankings in a complementary fashion.
However it is always best practice to get your on-page SEO kickstarted before focusing too much on off site SEO (Build the foundation before construction).
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
What is anchor text? Anchor texts refer to the clickable words used to link one webpage to another. The color of the text is usually blue as it's an actual hyperlink. However, the text can be whatever color the website owner chooses.There are different types of anchor texts you can use when linking to a webpage. There are 5 types and they are: exact match, partial match, branded anchors, naked URL and miscellaneous.
So why is anchor text important? SEO best practices dictate that anchor text should be relevant to the page you're linking to rather than generic. Google can actually read this anchor text and they take it into consideration when ranking a website. For example, if you link to a website with the anchor text, social media, then Google is going to assume that page you're linking to has some relation to social media.
What anchor type does your website need? I get asked this question almost every single day and I hate to say it, but there is no perfect ratio. Simply put, it's best practice to have a variation of them all. You can use Ahrefs and look at all the anchor text ratios your competitors are using and then try to mimic that. Build links to the pages that you want to rank. But do bear in mind that every piece of content you publish on your website should have some value.