Omicron poses a heavy lift for gym owners – Marketplace

Omicron poses a heavy lift for gym owners – Marketplace


If your New Year’s resolution was to finally lose that pandemic weight and reactivate your gym membership, well, omicron may be giving you second thoughts.
Rising case numbers and new mask mandates have once again thrown a wrench in some people’s plans to return to the weight room or yoga studio. That means gyms are adapting yet again.
January used to be a very lucrative month for Healthworks Group, which owns a chain of gyms in the greater Boston area.
“As many new members join our clubs in the first 10 days of January as a typical month in another part of the year,” said Healthworks Group’s President Mark Harrington Jr.
He said that’s very unlikely in 2022. Gyms like Healthworks aren’t planning big New Year’s price cuts to get members back.
“I would say across the industry discounting is way down from what it was in the pre-COVID era,” Harrington said.
Many gyms are instead catering to the members that stuck with them — the diehards who, despite omicron, will never, ever miss a leg day.
Josh Leve, CEO of the Fitness Business Association, said the pandemic has also changed gyms’ marketing strategies. Out with the fitness models, in with the MDs.
“Testimonials from their client base of doctors, of nurses,” he said.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.

source

How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 

Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
SEO SERVICES IRELAND EUROPE