What is off-page and On-page SEO
On page SEO for local businesses refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site.
Optimising the 3 SEO Kings
The top three, the URL, the SEO title tag, and the page title. These are the real big hitters and essentially define what your page is all about. 1. For example, if your website is called social.com, then a good URL would be social.com/media. A bad URL would be social.com/social-Have a news tip? Let us know!
© 2020 The Santa Clarita Valley Signal. The Signal is property of Paladin Multi-media. The reason why this is a bad URL is because you have the word social in there twice. You want to avoid repeating words in your URL.
2. Your SEO title tag is the main heading text you will see in the Google search results. Try to get your main keyword towards the front of the title tag, as it typically carries more weight and it's a bigger ranking signal. 3. What is the page title? The page title is what you fill in at the top of your page, It typically gets converted into an H1 tag.The H1 tag represents the main topic of your page.
The 3 Kings
When it comes to optimizing your website, there are certain placeholders on your website that are more impactful than others when you place keywords in them - They are your URL, your SEO title tag, and then your Page title often referred to as a H1 tag. And then below that, you'd have your subheadings such as H2 and H3 tag. And lastly, you'd have your XML / News . Digital Journal is not responsible for the content.
Content is King
Content is King “Content is where I expect much of the real money will be made on the Internet…for the Internet to thrive, content providers must be paid for their work…those who succeed will propel the Internet forward as a marketplace of ideas, experiences and products—a marketplace of content.” - Bill Gates
URL Changes
Word of warning. If your pages already have decent rankings and have links pointing to the page, you may want to avoid changing a URL, as this page will already have some trust and authority in the eyes of Google with its current rankings. So if you go ahead and then change the URL of this page, it can result in a drop of rankings.
How Can On – Page Search Engine Optimisation help my Business
What Is Internal linking
What is an internal link An internal link is simply a link from one of your pages that links to another one of your pages. The link has to be from one page to another, which are both on your website, hence the name internal. Internal links are great for increasing the relevancy of a page. And relevancy is a massive, massive on-page SEO ranking factor in order to rank high on Google for a keyword, we need to convince Google that our page is relevant to what that person typed in..
Title Tag
The title tag an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on. Missing, duplicate, and poorly written title tags can all negatively impact your SEO results and so its important to ensure that your tile tags are well optimised.
Do Meta Descriptions Affect SEO
No they don't technically impact SEO. However, they are an important part of your SEO strategy as they are one of the first things searchers see when they encounter one of your pages. Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page.
Image ALT Tag For SEO
Alt Text which stands for alternative texts, which is also frequently known as alt tags, are used in HTML code to describe the appearance and function of an image on a page. So alt tags have many uses. The first and foremost is it helps with web accessibility so that visually impaired users using screen readers will be able to read alt tags to better understand what an on-page image is about. So essentially what that means is if someone is visually impaired, they can still be able to understand what your image is about without actually seeing it. The second use. All tags are also displayed in place of an image if the image file can not be loaded. The third is alt tags provide better image context and description to search engine crawlers, helping them to index the image properly. So alt tags are actually very, very handy.
Header Tags
Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text. The header also represents introductory content, typically a group of introductory or navigational aids. It may contain some heading elements but also a logo, a search form, an author name, and other elements
Content Audit
Most content creators are focused on creating new content that they forget to audit their existing content - What is an SEO audit and why is it important SEO audits look at the technical infrastructure of your website, the on-page elements and off-page essentials to optimize Search Engine visibility, usability and conversion. An SEO audit needs to be performed regularly in order for long-term success of your website's performance. SEO audit also helps to improve ranking, an SEO audit offers invaluable information into your organic presence in the search results. Once you know what you're ranking for, you can optimise your content accordingly and improve your overall position within the Search Engine Result Pages - SERPs.
