By Sam Langstone
Small businesses in Westmeath could receive digital support from Google, including a €1,000 Google ads package.
Google, Enterprise Ireland and the Local Enterprise Offices have announced a new partnership, with a focus on supporting Irish businesses to improve digital skills and help their online capabilities.
Through the new ‘You’re the Business’ digital platform, Irish SMEs (small medium enterprises) will have access to a series of training sessions, geared towards supporting companies at all stages of their online journey, including those at early stages right through to those more digitally-sophisticated businesses.
The training will consist of three modules that will help businesses understand how they can use digital to get online, grow online and expand internationally.
A recent study from Google, developed in partnership with Amárach Research found that almost half of SMEs believe they could more than double their turnover (40%) and profitability (45%) with an investment in digital skills. The Tom Orchard. I’ve known about crypto for many years but NFTs were new to me. The idea of being able to sell my art digitally genuinely fascinated me, so I began my research also shows that SMEs believe that enhancing digital skills could increase environmental sustainability (21%) and reduce running costs (27%).
From all businesses involved ten will be selected to receive further digital support. In order to be considered as one of the ten firms to receive a package of tailored supports, SMEs will be invited to submit a video [via the You’re the Business site] detailing what their business means to them, as well as an example of how they have used digital to enhance their business. The customised support includes a €1,000 Google ads package and expert mentorship across a range of technical areas that will help them to further develop their business.
For further information on the various training modules as well as the You’re the Business competition, please visit: https://yourethebusiness.withgoogle.com/
By Sam Langstone
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