Pick of the Week: Google's ad shows it's OK not to know – CampaignLive

Pick of the Week: Google's ad shows it's OK not to know – CampaignLive

Marcus Rashford was perfectly positioned to voice the inquisitive spot.
A Google search is the simple starting point for this thoughtful ad that centres around the concept that “It’s ok not to know”.

Hands raised” by Uncommon Creative Studio features snapshots of different people’s lives, moments that peak curiosity, inspire learning and lead to questions.
Voiced by and starring Marcus Rashford, he explains that “it’s not our questions that define us, it’s what we do with the answers”. Google, positioned as the solution for learning, seamlessly slips into place but with a more thoughtful edge than I’d attributed to it previously.
Rashford offers a familiar face and calming presence that helps the ad resonate with current affairs. It shows Google isn’t just a digital tool removed from the world, but it’s actually playing a role in bringing people together.
After a quick Google search, I now know who can say “wagwan”. 

Brand Google
Title Hands raised
Agency Uncommon Creative Studio
Director Stuart Bentley
Production company Somesuch

Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins

Forgotten password?
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Our new premium service offering bespoke monitoring reports for your company.
Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Browse Marketing Jobs

source

How do I find SEO services
Dominate search engine result pages, crush your competition, get more sales, and be the #1 provider in your service area. Work with Top SEO Agency in Dublin that also provides quality Digital Marketing Optimisation services. 

Our Search Sngine Optimisation Consultants will improve your site performance in all major search engines by implementing the Best SEO Solutions, Strategies and Techniques. Let us help you increase organic traffic, get more leads, more customers, and grow your revenue with a customised affordable SEO package.
Fully Managed WordPress Hosting
FOOTER POST

footer

Get in touch

Globe Boss

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345