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Before you select an email marketing system, make a list of your requirements and look carefully at what each system offers.
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Estimated time: 4m
It can be overwhelming to sort through all the email marketing system providers, especially if you’re also considering a customer relationship management (CRM) system to store and manage current and prospective customer information. Many CRM systems include a built-in email tool, which lets you keep all customer data in one place without exporting it or struggling with integrations that don’t move data easily.
Before you select an email marketing system, make a list of your requirements and look carefully at what each system offers. Here are a few well-known providers.
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