PR is an integral part of the marketing mix and ties into the larger brand story: Rahul Deorah, head of mark.. – ETBrandEquity

PR is an integral part of the marketing mix and ties into the larger brand story: Rahul Deorah, head of mark.. – ETBrandEquity

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In the latest edition of ‘My Experiments with PR’ series, Rahul Deorah, head of marketing, apna.co said that real-time engagement was the key as consumers want direct and frequent communication on a real-time basis from brands. He stated that PR was a medium that had a specific purpose, which was building trust between a brand and its customers. Today’s discerning consumer wanted to know more about the brand and then make decisions about whether they wanted to purchase a product or service …
Consumer internet and ecommerce industry is a highly competitive world. Brands are vying for a space in the consumer’s mind. In such a scenario, PR becomes a strategic business tool that enables brands to enhance brand salience and build a larger corporate imagery, said Kumar…
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