The term Search Engine Optimization also describes the process of making web pages easier for search engine indexing software, known as crawlers to find, scan, and index your site…

How to search engine optimisation

Commit yourself to the process and be patient.

Find relevant keywords with good search traffic potential because they would boost your ranking.

Have web analytics in place at the start and build a great web site.

Include a site map page and make SEO friendly URLs.

Do keyword research at the start of the project and use a unique and relevant title and meta description on every page.

Create great, unique content and use your keywords as anchor text when linking internally.

Build intelligent links and use social media marketing wisely.

Take advantage of local search opportunities and of the tools the search engines give you.

Diversify your traffic sources by using others apart from Google i.e Yandex, Bing or Baidu.

Create and optimize pages for search engines and users alike.

Make sure your website is accessible to both bots and humans.