Google seo services
How SEO works
Search engine optimization (SEO) is the process of making your website better for search engines. It’s a broad definition, but it’s appropriate, as SEO features a variety of strategies for accomplishing this goal – Must have Google SEO Tools:
Google Search console
Google Keyword Planner is part of Google AdWords
What is Google SEO
Search engine optimization for Google is the process of optimizing your website to increase its visibility in Google search results versus search results on other search engines like Baidu, Yandex or Bing.
PPC – Pay-Per-Click vs SEO – Search Engine optimization
When it comes to traffic, PPC will bring you more traffic in the short term, while SEO will ensure more traffic in the long run. However, on a whole, the conversion rate for PPC traffic is higher.
This is because you are able to target these ads to specific shoppers and previous site visitors to coincide with specific times of the year, who are more likely to buy your products.
Fundamental SEO Principles
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5 SEO Strategies to Drive the Best ROI
The three kinds of SEO are:
On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
Strategies
- Keyword Research: Publish Relevant, Authoritative Content.
- Content Optimization: Update Your Content Regularly.
- URL Optimization: Have a link-worthy site.
- Meta Tags: Metadata.
- Header Tags: Use alt tags.
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How SEO Works
SEO stands for search engine optimization, a digital marketing strategy that focuses on improving your website’s position in search results on search engines like Google.
- Create a List of Keywords.
- Analyze Google’s First Page.
- Create Something Different or Better.
- Add a Hook.
- Optimize For On-Page SEO.
- Optimize For Search Intent.
- Focus on Content Design.
- Build Links to Your Page.
GOoogle SEO FAQs
What is Google lighthouse
Google Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page. It audits for performance, accessibility, progressive web apps and SEO.
What is Google test my site
Google Test My Site is a free tool provided by Google which assesses the speed of your mobile site and provides recommendations to enhance your mobile site experience.
What is Google Safe Browsing test
Google Safe Browsing Test results show if your website listed with malware or phishing activity. Because it could pose a serious threat and risk to online users and would create an overall lower rank for your websites.
What Google PageSpeed Insights
Google PageSpeed Insights reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.
What is Google Trends
Google Trends is a website that analyzes the popularity of top search queries in Google Search across various regions and languages.
what is dynamic remarketing
Traditional remarketing targets your past visitors with static ads. Whilst dynamic remarketing goes a step further - It creates ads and show them to past visitors based on their previous interactions with your website.
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How to Improve Your Search Visibility
| Registering with Google My Business. | Work with influencers. |
| Leverage small opportunities. | Create quality content. |
| Target your website pages for keywords. | Optimize your images. |
| Structure your web pages for Google search. | Provide outstanding customer service. |
| Create more pages. | Post to social media. |
| Get on online directories. | Be shareable. |
| Get verified by Google. | Use local media. |
| Use compelling page titles. | Use Google Ads. |
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Google’s Top 5 SEO Tools
- Google Lighthouse
- Google Test My Site
- Google Page Speed Insights
- Google Safe Browsing Test
- Google Trends
Remarketing in Google
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads to these visitors when they browse the web and use apps.
