Negative SEO is alarming because it is just one of several tactics used by black hat internet marketers to stifle the competition. In other words, negative SEO is a real threat to every site that is trying to build organic traffic from Google – Some of the key forms of negative SEO are:
Redirecting Spammy Links to Your Website
Spinning Your Content and Publishing It over the Internet
Creating Fake Social Profiles to Ruin Your Reputation
What Is Negative SEO
Negative SEO is the practice of targeting a site with spammy, artificial links in order to diminish its search engine ranking.
When you're doing business on the internet, you always need to be aware of the possibility of negative SEO. - This is when someone tries to harm your website's ranking by using black-hat techniques like spamming links or creating fake reviews.
Negative SEO is real, and numerous websites have had to deal with this problem. Preventing it is much easier than fixing it.
Getting Hit by Spammy Links
Black Hat SEO
Black hat SEO include everything from buying links to content automation, web spam and duplicate content to plagiarism – all those things that violate Google's search engine guidelines. Any tactics deemed deceitful or harmful to consumers would also come under the black hat SEO section.
What are the black hat SEO tools?
Black hat SEO methods, including keyword stuffing, domain squatting, doorway pages, and manipulating gaps in PPC content are widely used by counterfeiters to sell their fake products.
Types of Negative SEO
- Hacking your website
- Building hundreds or thousands of spammy links to your website
- Copying your content and distributing it all over the internet
- Pointing links to your website using keywords like porn, poker online and many others
- Creating fake social profiles and ruining your reputation online
- Removing the best backlinks your website has
How do I fix it
Secure your site: Any unsecured website is at risk of being attacked by hackers. These hackers can infiltrate your site within minutes and do things like:
- Redirect your most popular links back to their site.
- Remove your most valuable backlink.
- Change your robots.txt file.
- And countless other harmful changes.
Migrate your site to HTTPS - HTTPS is a secured version of HTTP.
Keep your software up to date - This includes both your website tools (like plugins) and website security software.
Track your backlinks daily - Link spamming is the most common type of negative SEO.
What is disavow link
The important aspect of off-page SEO is to build links pointing to your website. These links are one of the factors deciding the ranking of your pages in the search engines.
At the same time most webmasters start building unnatural backlinks without limit before finally getting penalized by search engines.
When SEOs disavow links, they tell search engines not to count the links for rankings. To disavow links with Google, one needs to create a disavow file in a specific format and upload it to the Google Search Console.
Negative SEO FAQs
What is a bad link
Toxic backlinks are the unnatural links that harm the search rankings of a website. Google's Penguin update focuses on penalizing the websites that have bad backlinks.
How do I remove a toxic link from my website
Use a SEMRUSH tool to identify all bad links pointing to your website. Contact the webmaster and request removal. Create and submit a 'disavow' file to Google to ignore those links.
What are the black hat SEO practices to avoid
Private blog networks (PBNs).