What is SEO marketing and how it works?
SEO Marketing - SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google.
When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.
SEO Content Strategy
SEO makes sure that your content is visible to your ideal customer during thei time of need. It’s important to provide the right content at the right time. If you don’t someone else promptly will!
By creating content that’s focused on the keywords your customers are looking for, you are improving your visibility. When a customer looks for a topic relevant to your business, you are listed on the search engine.
Not only does it increase your brand’s presence but also guarantees more traffic to your online business.
Smart SEO content strategy is one of the most efficient ways to have long term traffic and eventual conversions. But one might wonder, why do marketers still hesitate to invest in this strategy.
The reason is, SEO content marketing can be slow in showing its results and is a task to calculate. Most marketers would rather invest in tricks that give them short-lived yet fast results.
Instead, they need to understand that they will have to depend on SEO strategy to stay in the market for long.
Publish original research to get links. If you have an audience or proprietary data, use that to publish the kinds of stats that journalists and bloggers in your niche will reference.
If you represent an emerging product category, consider writing pages that rank for terms in the category you’re disrupting. You don’t just want to rank for your newfangled concept—you want to siphon off traffic from the old keywords, too!
YouTube is a search engine, too. Consider repurposing the content of your high-performing SEO posts into videos, and consider making videos that cover the same ground as your competitors’ top SEO articles.
Distribute, distribute, distribute. If you want to rank faster, get more exposure. If you want more exposure, promote your stuff. Part of content marketing is marketing your content.
SEO, SEM Marketing Strategies
SEO and SEM. These two terms (both acronyms) are often used interchangeably without a clear understanding of how they’re related and how they differ.
SEO and SEM – Definitions, Differences, and Strategies
SEO is an organic search strategy. SEM is a paid search strategy.
The goal of Search Engine Optimisation (SEO) is to increase the number of website visitors by elevating the site’s position within results returned by a search engine.
This is done by continually optimising the site to rank higher. Because of Google’s ever-changing algorithms, SEO tactics are always changing, too. However, one thing stays consistent: SEO is made up of “on-page” and “off-page” strategies.
Search Engine Marketing (SEM) involves gaining website traffic by using paid ads to increase a website’s visibility on search engines.
However, your ad copy and targeting strategy must align with keywords that match your target buyers’ search queries, allowing your ads to show up in relevant search engine results pages (SERPs).
Paid ads give your business the opportunity to increase the visibility of its web pages, landing pages, blog articles and more.
So, marketers using SEM must tap into both SEO — for keyword strategy and having high quality content — and pay-per-click (PPC) ads to target potential buyers and drive traffic.
Benefits of SEO in digital marketing
Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
Return On Investment – SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site so there are no qualms when it comes to ROI.
Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
Increased site usability (UX)– In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well.
Brand Awareness – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.