What is Search Engine Marketing and how does it work?
If someone is looking for your business on the internet, it is vital your website appears in the search engines’ results pages (SERPs)...or it will never deliver the value to your business that today’s economy demands.
Firms bid on keywords that online users of Google and Bing enter when looking for services. Which gives the business the opportunity for their ads to appear on results for queries.
These ads, often known by the term pay-per-click ads, come in different of styles. Some are small text-based ads, whereas others such as product listing ads (PLAS) are more visual.
SEM offers firms the chance to put their ads in front of customers. Who are ready to buy at the precise moment they’re ready to make a sale.
No other advertising medium can do this, which is why search engine marketing is so effective, and such a powerful way to grow your business…
Globe Boss Digital Marketing Agency offers an integrated and holistic approach to search engine marketing… Which looks at the bigger picture to exceed businesses requirements.
The two main disciplines of SEM are search engine optimisation (SEO) and pay-per-click (PPC)… While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy…
What is the main difference between SEO and SEM
What's the Difference Between SEO and SEM? The main difference is that Search Engine Optimization is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing is to get traffic and visibility from both organic and paid search.
Search engine marketing can also be called what
Search Engine Marketing(SEM) is also called Pay-Per-Click(PPC) advertising because when you create these ads you are only charged if a person clicks your ad. You are not charged for an impression but a click hence the name pay per click.
How can you improve a business’s visibility to people located near you geographically?
Translate your website into at least two more languages.
Offer free phone support during business hours.
Ensure you have good analytics on your website.
Make sure your phone number, address and business hours are easy to find.
What can conversion tracking in search help you measure?
Website actions
Purchases, sign-ups, and other actions that customers complete on your website.
Phone calls
Calls directly from your ads, calls to a phone number on your website, and clicks on a phone number on your mobile website.
