There’s a lot that goes into an effective SEO strategy. There’s keyword research traffic and analytics reports, competitive analysis, backlink opportunities, and content calendars — not to mention all of the different factors that play a role in boosting search engine rankings.
SEO project management is a framework to tackle enterprise-level search visibility projects with greater precision and reliability. It’s about overseeing and guiding scope, team members, workflows, resources, time, and money to achieve project goals and KPIs.
Project Management Process
Website Audit
An SEO website audit is an analysis that looks at issues hindering search engine rankings and areas needing improvement to gain more visibility in the search results and drive organic search traffic.
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Keyword Research
SEO keywords are single words or short phrases that represent the search queries that people use in a search engine. SEO Experts select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.
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Competitor Research
When it comes to SEO, you always want to beat the competition, not the algorithm. So knowing what your competitors are up to is a great way to improve your own SEO strategies.
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SEO Siloing
Silo structure in SEO is a type of website architecture where you group, isolate, and interlink content about a specific topic. This creates clean, distinct sections of related content on your website.
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Tools setup and data analysis
SEO tools help you quickly discover data that will matter to your SEO program. This data can offer important information about how your website is performing in the long run, and where it can improve.
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Content creation
Websites need a lot of quality content to compete in the organic search results. And, depending on the competition, some websites need more than others.
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Optimization
Optimization is a broad word. It encompasses a lot of things you can do to improve the performance of an individual webpage or the website as a whole.
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Linking Strategy
An entire sub-industry exists that promises rankings simply by getting links at any cost. And Google is fighting it. Google wants the No. 1 result to be an expert, authoritative and trusted site.
SEO in Digital Marketing is the process of getting traffic from the free, organic, editorial, ads, off - Page and on page techniques and natural search results on the search engines. It is an activity that improves search engine rankings and visibility - SEO is a type of quality control for websites and your online presence.
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