SEO Redirection
What is an SEO redirect?
What is a redirect? A redirect is a way to send both users and search engines to a different URL from the one they originally requested. The three most commonly used redirects are 301, 302, and Meta Refresh
Why Should I Use Redirects:
Utilise a redirect is when a URL is broken or obsolete
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SEO redirect best practices
A 301 redirect indicates that a page has permanently moved to a new location, a 302 redirect means that the move is only temporary.
A 301 redirect is a server side redirect which redirects users from URL A to URL B, while signaling to search engines that URL A’s content has been permanently moved to URL B. When it comes to redirects, the 301 redirect usually is your best choice.
Redirects are not bad for SEO, but — as with so many things — only if you put them in place correctly
What is 301 and 302 redirect in SEO?
Types of redirection in SEO
301 = Moved Permanently – best for SEO.
302 = Moved Temporarily – often used during anomaly detection because it automatically flags any data points that are outside of what the expected outcome was.
How do website redesigns.307 Redirect – The type of redirect known as 307 came to be after the 302 redirect. The 307 redirect should only be used when you need a temporary redirect.
Meta Refresh = page-level redirect that is not recommend for SEO.
404 Errors – When this message is displayed, it means the website can’t be reached on the server.
410 errors will come in to play if a site contains content that has been indexed but should not have been.
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Do 301 redirects hurt SEO?
Redirects are not bad for SEO, but — as with so many things — only if you put them in place correctly. Quite the contrary - it boosts SEO by:
Ensuring your most up-to-date versions of your web pages are what are indexed and shown to searchers.
Protects site visibility of your web pages during and after site migrations.
Helps you maintain the majority of the link equity the original page has earned through backlinks or previous link building efforts
301 is the clear way to redirect if at all possible. It is fast. It is seamless. It does not harm your SEO rankings at all. In fact, who knows, the very page you are reading this on may very have been redirected from somewhere else without you even knowing it!
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Redirecting HTTP to HTTPS?
Without SSL, your website will show insecure to the visitors. Therefore, using an SSL-encrypted connection for safety, accessibility or PCI compliance reasons is necessary. It becomes very important to redirect from HTTP to HTTPS.
How does HTTP redirect to HTTPS work - The client and the server agree to exchange the SSL certificate information. The client requests the page, with an encrypted connection. The server tells the client that the request resulted in a redirect, with the response sent over an encrypted connection
Website level redirects
While performing website level redirects, usually, you redirect all pages from one URL to another. For instance one performs website level redirects when you switch your domain name.
When you change a domain name, you need to establish a full set of redirects to help your SEO. It will let the Globe Boss's proven processes to receive more web traffic, customers, and profits. Outrank even your toughest competitors in Globe Boss's proven processes to receive more web traffic, customers, and profits. Outrank even your toughest competitors in Google or Bing. We make sure your website is search engines know that you have shifted the content from this URL to another URL. It also aids in preserving the link equity from links that point to your old domain name.